Tentigo Moto is a father and son team from the West Coast of California. The duo build custom, one-of-a kind motorcycles for adventure riding. They draw inspiration from cultures where cycling is still an important tradition, adapting vintage design elements into modern bikes fitted with next-generation components.
The objective of this project was to design a logo that captures and encapsulates the essence of vintage moto culture with a modern feeling of solid design. The logo is simple yet evokes the feeling of nostalgia as if being passed down from generation to generation, yet staying modern enough where it is sure to make its mark as a contemporary brand identity among riders around the world.